"How To Write Effective Ads"

Because most home business owners never learn how to write effective ads, they typically end up buying the advertising results from lead companies in the form of over-priced, over-sold, prospects who are not even in your REAL target market to begin with.
In other words, you end up wasting a ton of money.
I can't tell you how many people I've talked to who start a business in this industry and the first thing they do is go out and place a classified ad in the Penny Saver, or their local newspaper that looks something like this:
"Work From Home!
New Health Product is Taking World By Storm!
Call John Doe at (his home number)."
And then they are shocked after they spent $200 and got 3 phone calls from people who are broke and looking for a job.
Well I place ads too and these ads that bring in hundreds or even thousands of leads.
The opt-in rate for my capture page can be as high as 60% which is unheard of.
What’s the difference between the ads most distributors write, and mine?
Well writing a great ad that gets results is an actual science. There are influential triggers that you can use, and people are genetically programmed to respond to them at a subconscious level. They simply can’t help it.
We’ve already talked about one of these many triggers and that’s how people are programmed to acquire pleasure and avoid pain.
Next time you’re in the grocery store, I want you to look closely at the headlines used on the covers of the magazines while you wait in line.
Most of them will be negative, and that’s not an accident.
The publishers of these magazines know that you are genetically programmed to notice and respond to the pain of other people.
That’s why you always look at a car wreck.
It’s a survival instinct kicking in. Your genes want you to notice that pain, so you can identify and avoid it in the future.
The rest of the headlines on the magazine cover will be positive and benefit driven like…
“How to lose 10 pounds in 10 days” or “5 Little-Known Ways To Retire Rich”
But that’s just the beginning.

There are layers and layers of psychology you can weave into your ads and sales presentations which will sky-rocket your results.
One commonly used trigger seen throughout our industry is called “Social Proof”.
This principle states that we determine what is correct by finding out what other people think is correct.
Before modern times, social proof was used in order to survive. If you saw a lot of other people eating an unknown plant, then you knew the plant was safe to eat.
In effect, it provides us with a short cut through the decision making process.
Advertisers often tell us their product is the “best-selling” or “highest-rated” because they don’t have to convince us directly that the product is good. They only need to demonstrate that many others already think so.
The power that comes with social proof through personal recommendations and 3^rd part validation has always played an extremely important role within this industry where we usually find it in the form of testimonials.
We use them extensively throughout our site because we want you to know that there’s no risk in purchasing our material. We want you to make sure you know that thousands of other people from around the world have been extremely excited about what they’ve learned from our products and are thrilled they decided to become a customer.
You need to do the same.
People don’t like to look like fools or make poor decisions.
Testimonials serve as an important form of evidence and validation within your ads, and when used correctly, can boost the results of your marketing and recruiting efforts tremendously.
You know it’s funny…
Once I learned the concepts behind Magnetic Sponsoring, I actually came to a point where I literally refused to pitch networkers on my opportunity.
It just seemed like a silly thing to do… Comparing apples to apples and playing the mine is better than yours game like everyone else.
And this different approach worked like crazy.
You see, sponsoring new distributors is actually very easy to do.
In fact, once you learn the strategies of Magnetic Sponsoring, you’ll actually get to a point where you’ll have to turn potential distributors away. You simply won’t have the time to work with everyone.
If you want to get to this point, where you’re literally turning applications away, here’s how to do it…

How To Get Your Prospects To Buy Anything You Sell

"Nobody who bought a drill actually wanted a drill, they wanted a hole.
Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills"
So here‘s what that means...
Our product is not what you and I, as networkers, really think it is.
People don't care about your opportunity.
They just don't.
They haven't been waiting all of their lives to be an MLM distributors so why should it surprise you when they say 'no thanks'?
What they do care about, is finding a solution to their problem. Whether that be a lack of money, or time with their family, etc...
Your job, is to position your opportunity as the solution to that problem... But you've got some hurdles to jump over in order to do that successfully:
Hurdle 1: You can't sell.
Hurdle 2: People hate to be sold.
Hurdle 3: They will rarely see you, a complete stranger, as anything more than a sales person trying to get into their wallet.
The SOLUTION to your problem, is in the quote above, and here is what it means...
"Nobody who bought a drill, actually wanted a drill." - You didn't buy your MLM business because you wanted an MLM business.
"They wanted a hole." - You want more money, time, etc...
"Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!" - People don't want your opportunity. They want the benefits that it can provide them. And don't like to be sold (they like to buy!).
You want to get your prospects to sell themselves on using your opportunity as the tool with which to accomplish their goals.
The best way to do that, is to market and promote information on how to drill a hole, faster, easier, and cheaper.
You don’t market your opportunity and products directly. That’s what a sales person does.
You market and promote useful information. That’s what a consultant does.
Put yourself in your prospect’s shoes for a minute and pretend that you’re researching your opportunity online.
You type the name of your company into Google and hundreds of websites belonging to other distributors come up, pitching the company.
Are you just going to call up one of those people randomly and join them, or are you going to seek out a leader who’s offering real expertise and value?
You’re going to join the leader of course.
Whether he knows it or not, he’s practicing Magnetic Sponsoring.
With a few specific tweaks to his marketing pieces, he’s basically separated himself from every other distributor in his company, and found a way to get invited into his prospect’s world.
In fact, let me share real-world story with you that might help you fully understand this concept…
My friends Brad & Amber just bought a nice 1.3 acres of Texas hill country property just south of Austin with a  beautiful vista in the back over-looking the hills. A golf course in the works. A small lake stocked with bass and his next door neighbor is the Ambassador to Mexico!
Anyway, we took my truck out there because I've got my eye on the lot right next to theirs, and made a day trip of it.
The two of them just got married recently and after noticing the ring on Amber's finger, I asked her where they got it.
"Americu's Diamond" was the answer, which turned out to be the perfect example of a Magnetic Sponsoring type of marketing campaign.
What does a jewelry store have to do with networking you ask?
Well ordinarily not much, but THIS store does because of HOW they build their business.
For as many years as I can remember, Americus has been advertising a late-night 30 minute diamond grading course on the local cable channels here in town.
They have NOT been advertising their diamonds for Valentine's Day, anniversaries, etc.
In fact, they weren't advertising their diamonds at all!
What they WERE doing, was advertising this free course which will teach you, the viewer, how to select and grade a diamond yourself, so you know if you're really getting a deal or not when you DO decide to go shopping where ever that may be.
So do you see what they have done here?
Do you see how smart these guys are?
Instead of positioning themselves as just another jewelry peddler, they have positioned themselves as EXPERTS, who freely GIVE their help and guidance which then builds TRUST and a RELATIONSHIP with their viewers.
"I don't want your money now. I want to help you first."
The end result:
THEY DESTROYED the competition. I mean CLOBBERED THEM!
Americu's Diamond is now the largest diamond dealer in the entire country!!!
The moral of the story is this:
When your audience sees you as an expert who wants to help, instead of a sales person after a dollar, they will gladly come and pursue you, as soon as they are ready to make a purchase.
Experts never have to advertise a sales pitch, yet they always have a line of eager customers waiting outside their door.
It's the greedy, short-sighted, selfish bunch who have to hawk their wares day-in and day-out.
So stop advertising your opportunity, and start advertising your expertise and your knowledge.
In the phone scripts you use. The sizzle calls you plug your leads into. The emails you send. Then conference calls you hold. The cover letters you write.
Everything you say or do needs to enhance your position as an expert and a leader who can show your prospect exactly how to get what he really wants.
Because that reason, and only that reason is why your prospects will join you in your business.
So which person are you?
Are you one of the thousands of other reps using the same replicated sites provided by the company? Are you just calling leads and plugging them into conference calls like everyone else?
Are you just offering the business or do you have something more to offer personally as a leader and mentor?
I hope you understand the significance of this strategy, because it will completely change your life if your implement it.
You’ll sell more product and sponsor more reps than you could imagine, with 90% less effort.
You will become the hunted instead of the hunter and one of the biggest advantages in doing so is that you don’t have to waste any more of your money buying low quality leads like everyone else.
And speaking of lead generation, let’s dive into that real quick because there are a few secrets I’ve discovered over the years when it comes to acquiring leads that you need to know…

'Tips: Eight life lessons to learn before you're 30'

Better to know this while still young.

8. Long-Term Planning Means Success
Why buy a laptop or tablet, when you can invest the money into a 
sideline business that can pay for a laptop every year?
7. Things happen for a reason
Get kicked out of one school, end up in another where 
you meet your real passion and future wife
6. Trust your instincst
Thoughtful and constructive advice is good, but don't
underestimate your own experience and knowledge
5. Time is indeed money
Now that you're older, wasting time really means you
won't achieve anything
4. Change is the only constant
Adapt to the world, because it won't adopt you
3. Success is relative
Not all of us will be happy with a six-figure salary and
that fancy sports car, success starts with knowing what
you really want.
2. Work smart, not work hard
Always strive for minimum effort, maximum return
1. You will always have haters
Don't try to make everyone like you, only concentrate on
those who are important to your life..

"The Two Types Of People To Recruit For Your Business"

And How To Find Them?"

The first thing we need to do is realize that "Network Marketing is an industry of marketing and promotion, pursued by people who have no idea how to market or promote."
I know that’s a bit ironic, but that is the simple truth.
95% of networkers are employees with no business ownership experience what-so-ever.
This is also why so many upline leaders teach the "shot gun" approach of making your list of 100 warm market contacts, getting information to them, and seeing who sticks... Anyone can do that. You don't need any marketing skills what-so-ever.
The only reason you're told to make a list and give CD's or your website to 100 people is that your upline knows that you've only got about 1 or two weeks of "pumped up" emotional enthusiasm about your new business and then the likely-hood that you'll ever do anything drops down to about 30% or less.
There are smarter ways to build your business which is what Magnetic Sponsoring is all about.
The first thing we need to do is define our target market. Essentially, your target market consists of people who are already using or consuming what you’re promoting.
When I first got started with my primary company, I had just quit my full time job as a physician recruiter for hospitals and was waiting tables.
As I started talking with my sponsor about how I should begin building my business, I had the brilliant (or so I thought), idea of going after other recruiters like myself. Some people use the term 'Head Hunter'.
And why not!?
What better person to bring into the business than a professional recruiter! They have great phone skills. They're not afraid to call strangers. They interview people for a living, and have MASSIVE rolodexes of top notch people in various industries.
A week later I had found, and then purchased a list of 6,000 recruiters from around the country. I started making phone calls and mailing packets.
Two months later, I had zip. Zero response.
I didn't get it.
What could have gone wrong with my brilliant master plan!?
Well, simply put, you can't sell a steak to a vegetarian now matter how incredible it might be. You can't market a product to someone who does not have the desire to consume it already present.
You can't sell an opportunity to someone who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.
The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.
Pretty basic stuff, but you'd be surprised how often people get it wrong, especially network marketers.
My lesson was learned and here is what I want to pass onto you today...
In our industry, we have two target markets:
The first is our potential business partners.
This target market consists of one primary group of people: Other network marketers, or people who buy products and services related to building a network marketing business.
That's it.
My best advice is to only market to people who are currently in network marketing, or who used to be in it.
Can you go recruit your brother, neighbor, doctor, co-workers, or your Uncle Bob?
Yes, but that should be a "by-the-way" activity, meaning that if you happen to run into them and peak their curiosity, great.
But you should never, ever make those people the primary targets for your marketing efforts.
Only market to other networkers because these are the people actively buying what you sell! Opportunity leads are typically opportunity seekers, which is different than an opportunity buyer
Network marketers are 'opportunity buyers'!
A business seeker is nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money."
That's it... And that's no different than me saying, "I would like to play professional baseball."
That doesn't not mean I have the skill set, desire, and ability to actually play pro baseball right?
So we are looking for people who already play the game.
Personally, I never buy opportunity leads anymore and if I were, then I wouldn't market my primary business to them first. I'd market a front-end retail information product like Magnetic Sponsoring and myself as a leader.
This will help me generate instant cash-flow to pay for the lead costs and saves me a lot of time because it helps me instantly identify who’s truly serious about building a business and who isn’t.
Ok, our second target market consists of product customers. Because most people are in a nutrition based opportunity, we'll use that as an example.
Most people would think that their target market consists of people who have health issues.
But we want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market.
Just remember the difference between people who simply inquire about your offer, and those who are already spending money on something similar.
So how do you find people in these two categories?
Well that’s easy these days thanks to the internet.
For example, in the MLM Traffic Formula course, we teach you how to set up an entire marketing and lead generation campaign using articles, online press-releases, search engine placement, and pay-per-click.
Pay-Per-Click is my personal favorite because it allows me to show my advertisements just to the people who are actively looking for what I’m promoting.
This is called "target marketing, and it's the foundation of your marketing efforts.
Now when it comes to finding other network marketers, a lot of people ask me about genealogy lists. These are distributor lists of network marketers from their company or upline who have gone out of business or left the industry.
These are obviously targeted lists, but you’re left with the problem of how to contact them.
You can’t email the list because they didn’t opt-into your list, which means your only other option is to call them.
Personally, I didn't get into MLM to make 100-300 cold calls a day. That's what I did in my corporate days.
So, I found a way to get networkers to call me and this is what I teach others how to do in Magnetic Sponsoring Course.
In the last 60 days alone, over 15,326 network marketers have contacted me and I didn't have to lift a finger. It's not hard to do. It just isn't taught by anyone because they want everything to be '3rd grade duplicatable'.
In the end, the best way to reach out and get in front of other networkers is to advertise, but you need to use Magnetic Sponsoring strategies, or you’ll go broke faster than you can imagine.
We'll talk more about this later, but let’s change gears for a minute and dive into a little bit about prospect psychology…
Have you ever wondered why people say no to you and your offers?
Did you ever have a great discussion with someone who was really interested, yet you could never get them back on the phone?
Well, here’s why that happens and how to prevent it…
Find out these details tomorrow in video number 4.
See you then,

TIPS: 7 Network Marketing Tips For Pinoy Networkers

Pakibasa!

walang magic sa Network Marketing.. hindi po ntin pwde iasa sa swerte lang or galing ng upline o downlines ntin..tayo mismo ang kailngan magpakapagod at magtrabaho..

In this article, I will give you 7 Network Marketing Tips na magagamit mo para mas mapabilis ang pagkakaron mo ng resulta para sa iyong business. Straight to the point ang mga tips na to, walang halong pang papump ng emotion mo. I will tell you what you need to hear and not what you want to hear. These tips ay para lang sa mga gusto talagang maging successful at gustong magkaresulta na handang malaman ang totoo. Are you ready? Here's the 7 Network Marketing Tips For Pinoy Networkers...

Pinoy Network Marketing Tips #1 – Have an Entrepreneurial Mindset

Oo pwede mong maabot ang time at financial freedom sa network marketing pero ang masaklap na katotohanan, napakarami ang hindi kumikita at hindi nagiging successful na mga networkers. Karamihan kasi ay tinuturing ang kanilang business as part time. Oo pwede kang kumita ng part time income but you need to treat your business as a real business.

Kaylangan mong maintindihan na walang business na sinimulan mo ngayon at bukas successful na. Pag ganito ang mindset mo, di ka pa nagsisimula failure na kagad ang aabutin mo....

Kaylangan mo ding maging persistent. Ang problema, karamihan ay sumusuko kagad mareject lang ng ilang beses. O kaya naman, di lang kumita ay talon kagad ng ibang company. They fail to treat their network marketing business as a REAL business.

As a network marketer, kaylangan meron ka ding specific goals na pang long-term at short-term success. Isipin mo kung ano ang mga gusto mong maachive 3 Months from now, 6 months from now, after a year, after 5 years, etc...

Developing skills and increasing knowledge through education is very very important too. Para kahit ano pang mangyaring problemang 'di inaasahan sa business, company o mga downlines mo, kung nakapag-develop ka na ng mga neccesary skills para maging successful sa network marketing, handa ka sa ano mang mangyayari at handa ka sa mga challenges na kakaharapin mo.

Dapat lang din na passionate ka sa ginagawa mo, kaylangan mong i-enjoy ang iyong business para kahit may mga pagsubok, hindi ka kagad matutumba.

Pinoy Network Marketing Tips #2 – Target the Right People

Oo maganda na simulang alukin at iprospect pagpasok mo sa MLM ay yung iyong kaibigan at kamaganak. Specially kung first time mo sa networking. Ito ay dahil may relasyon ka na sa kanila may chance na makikinig at magtitiwala sila sa inooffer mo. But most of the time, karamihan sa kanila ay hindi magiging interesado. In fact karamihan sa kanila ay negative at ididiscourage ka pa. At mabilis din na mauubos at makakausap mo na lahat ng nasa warm market mo.

The secret to finding key leaders in your organization is by looking or by targeting the right people. Kaylangan mong matuto kung paano matarget ang mga high quality na mga prospects. Kapag lumabas ka sa kalsada at kumausap ng mga kung sino sino lang, you are talking to wrong group and untargeted people. Targeting the wrong group of people ay nakaka burn out, magastos at hindi effective. Kung gusto mong matutunan kung sino ang mga tamang tao na kinakausap mo, read books like magnetic sponsoring and attraction marketing blueprint.

Network Marketing Tips #3 – You need to have a System

Gusto mong lampasan ang mga kakumpitensya mo? Leverage a proven MLM Marketing System. A tested system practically gives you a step by step action to take and list of tools to use. It gives you successful strategies na pwede mong magamit para magkaron ng duplication sa organization mo, and ultimately explodes your income.

Pwede ka ding mag develop ng sarili mong MLM System, siguraduhin mo lang na nakapatern ito sa mga system na ginawa ng mga successful marketers. I don't recommend the old system na invite explain recruit. Why? On the surface muka syang duplicable. Andali nga lang naman gawin. But the reality, most uplines who teaches these approach didn't make it big by doing what they are teaching. Interesting huh?

Make sure to have a REAL duplicable and effective MLM System or you could be wasting your valuable time and energy on something that does not work.

Network Marketing Tips #4 – Position Yourself as a Leader

Lahat ng mga nakaka-achieve ng tremendous success sa industry na 'to ay mga leaders. Kaylangan mong matutunan kung paano maglead at kaylangan mo ding idevelop ang mga downlines mo as leaders. Kung gusto mo na lumaki ang checke mo, kaylangan mo talagang mag step up at mag lead ng iyong group.

Network Marketing Tips #5 – Find a Coach

Di ko alam kung ginagawa mo ba ang business mo ng solo flight o may naggaguide ba sayo, o napabayaan ka na ng upline mo, pero napaka importante na may maggaguide sayo na may knowledge at experience kung paano gagawin ang pag market ng iyong business ng tama at ng mas effective. It is so important to ask for advice from experienced network marketers who are creating the results you want. Marami kang matututunan sa mga taong 'to. A mentor can also provide you with the tips and tools na kaylangan mo para magkaron ka ng resulta.

Network Marketing Tips #6 – Leverage the Power of The Internet

Sa potential ng Internet, dapat lang na gamitin mo talaga para sa iyong business. Dahil internet, kaya mo ng makakapag palaki ng network mo sa malalayong lugar at kahit pa sa ibang bansa na hindi umaalis ng iyong bahay. Di tulad sa pure offline approach na kung saan-saan ka makakarating at limpak limpak na pera ang gagastusin mo bago ka makapag build ng network na nationwide o international.

Ngayon pwede ka nga mag host ng webinars para sa iyong business presentations and even team trainings. You can create a group page in facebook dedicated for your team. You can upload video trainings to train your downlines. At napaka rami pang iba.

The bottom line: if you are not using the internet for your network marketing business, napakalaking potential ang sinasayang mo. If you want to learn more on How To Use the Power of the Internet for your network marketing business, simply visit my blog  ^_^...

             

Network Marketing Tip #7 - Take Massive Action Daily

Yes tama ang nabasa mo. Massive action. Ibig sabihin, hindi pa petiks petiks lang. Kaylangan gumawa ka ng productive action like follow up, presentation, and closing in a day to day basis.

Eto ang problema, most networkers ay masyadong natuwa sa idea na "ikaw ang boss" pag nasa networking ka. Kaya ginagawa lang nila ang business nila sa tuwing gusto nila, kapag nakatingin si upline.

Ang gawin mo, ay itrato mo ang business mo na parang trabaho. Anong ibig kong sabihin dito?... Isipin mo na kapag walang kang ginawa sa araw na to ay wala kang commission na makukuha. Isipin mo na kapag umabsent ka sa business mo ay maaari kang ma tanggal. Bakit mo gagawin to? Dahil kaylangan mo ng disiplina. Gawin mo ang negosyo mo araw araw kahit walang magsabi sayo, kahit walang nag momonitor sayo. Kaylangan mong maging accountable sa business mo dahil wala namang aabot ng mga goals at pangarap mo kundi ikaw lang din. Hindi mo pwedeng iasa ang success mo sa uplines o even sa downlines mo. Kaylangan mong umaksyon at kaylangan mong tulungan ang mga kagrupo mo. Again this is a matter of stepping up as a leader.

Two Steps on How to Make Money When You’re Broke

I will reveal the number one reason that I believe people stay broke.

1. Their language. If someone becomes accustomed to thinking and telling others how broke they are or how badly they are struggling financially, their vocabulary and thoughts are crafting their world and it has to remain true. You don’t see someone that talks all the time about how broke they are all of a sudden get a big financial win. The first step to learn how to make  money when you’re broke is to STOP telling yourself and others that you are broke.

2. Their environment. The average person just endures their life and does the same mundane crap day after day and really has no interest in those around them thinking bigger or making a big impact on the planet. They like to keep things small and within their comfort zone. IF you are like the average person and didn’t build your friends list with intention, chances are, you are surrounded by people that could care less about your success or financial goals. The second step to learn how to make money when you’re broke is to stop hanging around the same broke mindset friends.

DIFFERENCE between RICH and POOR....

Read on guys!! 

If you ask Thomas Corley, being rich has very little to do with luck and everything to do with habits.

Corley, who spent five years monitoring and analyzing the daily activities and habits of people both wealthy and living in poverty (233 wealthy and 128 poor, specifically), isolated what he calls "rich habits" — and many of them are simply patterns of thought.

"I found in my research that wealthy people are by and large optimists," he says. "They practice gratitude and look at happiness like a habit."

Corley, who presents and explains many of his findings in his book "Rich Habits: The Daily Success Habits Of Wealthy Individuals" and on his website, defines "rich people" as those with an annual income of $160,000 or more and a liquid net worth of $3.2 million or more, and "poor people" as those with an annual income or $35,000 or less and a liquid net worth of $5,000 or less.

Here are 10 ways Corley found that rich people think differently, based on statements with which they identify.

1. Rich people believe their habits have a major impact on their lives.

"Daily habits are critical to financial success in life."
Rich people who agree: 52%
Poor people who agree: 3%

Wealthy people think that bad habits create detrimental luck and that good habits create "opportunity luck," meaning they create the opportunities for people to make their own luck. "When I looked at luck," Corley remembers, "a lot of rich people said they were lucky and a lot of poor people said they were unlucky."

2. Rich people believe in the American dream.

"The American dream is no longer possible."
Rich people who agree: 2%
Poor people who agree: 87%

"The American Dream is the idea of unlimited potential, that you can make it on your own," says Corley. In his study, the vast majority of rich people believed that wealth is a big part of the American dream (94%), and that the dream is still possible.

3. Rich people value relationships for professional and personal growth.

"Relationships are critical to financial success."
Rich people who agree: 88%
Poor people who agree: 17%

Not only do rich people feel that their relationships are critical to their success, but they put a lot of effort into maintaining them, making a habit of calling up contacts to congratulate them on life events, wish them a happy birthday, or reaching out just to say hello. "When I applied the hello calls and the life event calls to my own life," recalls Corley, "I ended up making another $60,000 as a result."

4. Rich people love meeting new people.

"I love meeting new people."
Rich people who agree: 68%
Poor people who agree: 11%

Hand in hand with valuing relationships comes making new ones. Rich people both love meeting new people and believe that being liked is important to financial success (in fact, it's a whopping 95% that believe in the power of likability, compared to 9% of poor people).

5. Rich people think that saving is hugely important.

"Saving money is critical to financial success."
Rich people who agree: 88%
Poor people who agree: 52%

"Being wealthy is not just making a lot of money," explains Corley. "It's saving a lot, and accumulating wealth. Many of the people I studied aren't wealthy because they made a lot, but because they saved a lot." He's trying to instill what he calls the 80/20 rule in his own children: Save 20% of your income while living on 80%.

6. Rich people feel that they determine their path in life.

"I believe in fate."
Rich people who agree: 10%
Poor people who agree: 90%

Poor people are significantly more likely to believe that genetics are important to becoming wealthy, and significantly less likely to believe that they're the cause of their own financial status in life. "Most of the wealthy people I talked to were businesspeople who weren't always wealthy," Corley explains, "but they had this attitude that they could do anything."

7. Rich people value creativity over intelligence.

"Creativity is critical to financial success."
Rich people who agree: 75%
Poor people who agree: 11%

While rich people are more likely to believe that creativity influences success, poor people are more likely to think that being "intellectually gifted" is critical. They're also more likely to believe that wealth is usually accidental. "If you look at my stats, you'll find that a lot of wealthy people were C students," says Corley. "There's more to wealth than just being smart."

8. Rich people enjoy their jobs.

"I like (or liked) what I do for a living."
Rich people who agree: 85%
Poor people who agree: 2%

"Many of the wealthy in my study loved their job — it's not an accident," says Corley. In fact, 86% of the wealthy worked an average of 50 hours or more per week (compared to 43% of the poor), and 81% say they do more than their job requires (versus 17%). Corley says it's related to the idea of creativity being important to financial success: "These people found a creative pursuit that could turn into monetary value. When you engage in a creative pursuit that can make money, the rewards are often obscene."

9. Rich people believe that their health influences their success.

"Good health is critical to financial success."
Rich people who agree: 85%
Poor people who agree: 13%

"One of the individuals in my study told me 'I can't make money in a hospital bed,'" Corley remembers. "Wealthy people think that being healthy means fewer sick days, which translates into more productivity and more money."

10. Rich people are willing to take risks.

"I've taken a risk in search of wealth."
Rich people who agree: 63%
Poor people who agree: 6%

"A lot of the wealthy people in the study were business owners who started their own businesses," Corley explains. "They became successes because they were master self-educators who learned from the school of hard knocks." In fact, 27% of the wealthy people in Corley's study admit they've failed at least once in life or in business, compared with 2% of the poor. "Failure is like scar tissue on the brain," Corley says. "The lessons last forever."

How to Succeed in Network Marketing Today

1. Learn The Real Reason 97% of Networking People Fail. 

What does the top 3% of the network marketing industry have that you don’t? Why will 97 out of every 100 people fail? Let me give you a hint: It’s not because they run out of money. It’s not because they aren’t working hard enough. It’s not because they don’t have enough leads. It’s not because they aren’t pushing the product or the compensation plan. It’s not because they are poor salesmen. The real reason why 97% of people fail is actually very simple: They don’t know how to succeed. And that is because no one has ever taught them. Yes, companies and sponsors have training, but the culture and market have changed drastically and most training programs are stuck in the stone age.

2. Stop Playing Memory Games. 

You don’t have to remember everyone or anyone from your past or current life to succeed in this business. In fact, you don’t have to market to your friends or family… ever again.

3. Throw Rejection Out the Window. 

Constant rejection is a great way to become so emotionally exhausted in this business that you can’t go on anymore. But with the right marketing and a built-in funnel system, the only people you ever need to talk to are the ones who are looking to join your team. All you need is a high converting Lead Capture Page, a convincing sales letter, webinar or video and an option to learn more. These systems, used properly, will weed out those who are a waste of your time and energy and bring to the table only the leads that you really want to talk to. If you’re still chasing down rejection after rejection – stop! Learn how to make your leads chase you.

4. Grow Relationships Instead of Harvesting Them. Now you may have heard that in network marketing we are in the business of relationships. Well, that may be true, but what you haven’t heard is what exactly our business with relationships is. Let me explain. Most people, upon entering the “business of relationships” immediately begin trying to harvest all of their relationships for a business partnership. Instead of attempting to harvest the relationships you already have for business purposes, work on growing new relationships with the express purpose of “harvesting” that relationship at a later time.

5. Realize That Your Best Prospects Have Already Been Sold. It seems a little counter-intuitive, but your best prospects are those who are already sold – the people who are already in an MLM company currently or have been in the past. You see, if someone is already in network marketing, they have no hesitancy about the legitimacy or the potential of the industry. They know how it works and they know what a great opportunity it is. You want to target prospects who have already been sold on what you have to offer. Otherwise you are going to be spending your days debating and chasing leads who only mock and have nothing constructive to say about your business. Focus on the 97% of network marketers who are floundering in their current business and looking for help…

6. Sell Yourself Instead of Your Company. 

Your company is out to make a name for itself, and while I certainly can’t blame it for that, what good does branding your company do for your business? Diddly squat. No matter how great your product is or how lucrative your compensation plan, you will never get ahead in network marketing if you continue to push your company’s product line and business model, because that’s what everyone is doing! And is it working? 97% would say no… so what should you do instead? Obviously, we need the company, and we need to sell or we don’t get paid. But if you are selling for the company that isn’t very well being in business for yourself is it? The alternative? Sell yourself. Brand yourself. Tell everyone what you have to offer them. What skills and knowledge can you give that will help those 97% of people who are failing, to turn their business around and succeed? People need someone to show them how to make the business they have work. If you can do that, prospects will be clamoring to join your team, not because you have the best compensation plan, but because you know how to use it.

7.Create Your Own Loyal Following. 

In order to keep track of all these new friends you are making, while teaching them to use their compensation plan properly, you need your very own list. People don’t want to be sold, they want to be helped. In order to sell your opportunity you must first put it aside and be of value to the other person. This is the concept of building a relationship first. After all would you ask a complete stranger to enter into a business contract with you? Of course not! First you have to build a level of trust and confidence. You have to prove yourself to be an able leader before asking others to follow you. The best way to do this is to build your list. By using squeeze pages to capture the names and emails of your leads you will be able to continually follow up with them and send them valuable information and resources to help them build their business. A list brands you and enlists for you loyal followers who will gladly pull out their wallets and jump on board whatever opportunity you embark on.

8. Secure More Than One Source of Income. 

How do you grow a business on a budget if your primary opportunity is not going to make you a serious income until you have hundreds of people in your down line? Most of us cannot wait that long before we go under! Here’s how: Utilize multiple sources of income through a self-liquidating offer (SLO). Advertising your business costs money, right? And we only have so much of it. But what if your advertising paid for itself? You would have… unlimited advertising. Unlimited advertising = unlimited leads… Unlimited leads = unlimited business growth. 95% of people who look at your primary opportunity will not sign up. But most of them will be inclined to purchase a tool or resource to help them grow their own business. Simply come up with a tool or resource (under $50) that, when they buy it will pay for your advertising costs, allowing you to have a steady budget and stay in business long enough to make your primary opportunity profitable.

9. Make Your Prospects Chase You. 

Chasing after your leads and begging people to join your business is only going to get you… well… nowhere. Remember, we are not selling our company, we are selling our leadership. What kind of leader needs to beg for followers? If you are not coming from a position of strength, you will not attract people to join your business. Offer your prospects value and assistance in growing their business. Show them that you have what it takes not only to succeed yourself, but to show them the path to success as well. During the course of the relationship you can make your opportunity known, but don’t feel the need to sell it to them overtly. If you follow these principles, you won’t have to anyway. If you know what you’re doing your actions will do all the selling for you.

"How To Attract Wealth And Distributors To You"

You need to be willing to GIVE without WANT before you can HAVE.

Make sure you really stop and think about that until you get it.

Now if we want to translate that formula into practical terms for our industry, this is what it would mean:

First, understand why other networkers would join you and your business. It's not the product, it's not the comp plan, and it's not the management team.

It's because you are offering a solution to their problem and that solution will only come in two forms:

1: You. Your knowledge, your leadership, and your expertise. They will join YOU because YOU can teach them and show them how to build a successful business.

2: You are offering a business building/marketing system which provides a solution to their current problems, and they can see themselves having success using it.

These are the only two reasons a network marketer will ever join you, and these are the two things you must GIVE.

What do you think the Magnetic Sponsoring Newsletter is all about?

Why do you think I take time out of my day to write to YOU?

We've never met before, yet I share my knowledge with you, with the expectation and understanding that you may take, take, take, and I may never get anything back.

Not even a simple 'Thank You' email...

Because I know it’s not about the opportunity. I have knowledge that can help you become the leader you want to be, and Magnetic Sponsoring is a system that can help you build a bigger, more profitable business fast.

So... Stop spending yourself broke trying to play the "mine is better than yours game", comparing ORAC values, comp plan stats, and sales numbers.

Sell yourself.

Sell your solution.

Take the focus off the company because IT will never be the reason for your success, or anyone else's.

Market "help."

This is WHY I get 3-5 phone calls everyday from other networkers around the world wanting my help or advice.

This is why complete strangers call me, and ask to join my team, even before they know what company I am with.

They do it because they know I can help them get what they want through knowledge and a system that will allow them to do the same thing.

It's not hard.

You can learn how to do this as well faster and easier than you think, even if you've never sponsored a soul.

Why?

Because no matter who you are or what you've done, you can GIVE... And you will be given back to.

Now with all of that said and done, we finally come to what may be the most important lesson of all…

The piece of the puzzle that ties everything we’ve discussed together and that’s at the heart of the network marketing business model.

If you’ve ever been to one of your company’s larger events, you’ve probably been a little envious of the people who seemingly showed up one day, and then 3 months later, they’re at the top of the comp plan with a massive organization that seemed to appear out of no where.

Would you like to know how that was done?

Well listen closely and take some notes because I’m going to tell you right now…

On the surface, the answer may appear simple… It’s the execution that requires some effort.

Over the course of years, they have established relationships with other network marketing leaders around the industry who know more leaders, and in turn, they know even more leaders.

All of whom carry assets, expertise, and influence that allow them to walk into any company, pick up the phone, and start an massive domino effect of activity that builds and builds exponentially.

Who would you rather sponsor?

3 leaders who have built organizations of 10,000 distributors each, or 3000 leads who have never had success?

Hopefully, you’d rather have those 3 leaders on your team.

So that’s how they walk into a company and build a massive organization quickly. But what you have never been taught, is how they formed those ties. You might have an idea or two in your head, but they have never dared to tell you because they know 99.9% of the people in their downline would never be willing to do what they did.

But I’ll tell you…

First: You need to starting thinking long term. We're talking 3 to 10 years down the road. What you do today will have a direct impact on the rest of your career IF, you have the foresight to plan that far ahead.

This business is 10% about you, and 90% about who you know.

Second: You need to professionalize your contact data base. This means you have to start keeping complete and thorough details on each new contact you make.

Now I’m not talking about ALL of your contacts. I’m talking about the Eagles. The other leaders you meet. The truly sharp people who already have a track record of success in life and in this industry.

Find out who they are, what they are about, hobbies, families, birthdays, etc. If you haven't read "Dig Your Well Before You're Thirsty", by Harvey McKay, got to Amazon right now and pick up a copy.

And third: You need to find a way to get in front of these people. Now I'm not talking about buying genealogy lists and cold-calling to pitch your biz to people.

You need to get in front of them so you can shake hands and have a conversation.

The best place to start is at your company's conventions. Yes, I said YOUR company. What better place to meet and build relationships without an agenda than with networkers who are already in your company?

Now you might be wondering what the point of that would be if you can’t recruit them…

Well you need to remember your 5-10 year plan.  You’re not thinking about today, you’re thinking a year or two down the road.

Next, go to the national MLM Training seminars that take place around the country. When you do, you’ll notice many of the industry’s top income earners in attendance, and guess what… They’re not there for the training.

And finally, you can meet other leaders by marketing yourself online using the concepts and strategies taught in the Magnetic Sponsoring course.

Your mission is to build a rolodex of hundreds of other MLM leaders.

I'm talking about true networking, and relationship building. Your goal is not to sponsor these people today or even next year even though that will happen every once in a while as your meet these people.

It's to create long-term relationships and friendships, because all it takes is ONE single leader to change your life forever, and trust me, that is worth waiting for and working for.

You see, professional networkers only work with people they have come to know, like, and trust. It's an inner circle and you have to take the initiative to introduce yourself.

Understand that you (as a stranger), have little to no chance of sponsoring a professional networker. 

You hold no value to them. Why should the join you, instead of another leader in the company that has something to offer?

You have to EARN that right. You have to earn that value, and you have to demonstrate it through the relationship that you build over time.

As I mentioned earlier, in the last 60 days alone, 15,326 network marketers from around the world contacted me through my advertising. 

So yes. It works.

Those contacts have led to at least a dozen new friendships with successful networkers and even some new key business partners/distributors in foreign countries where I had no previous contacts.

What do you think that will total in 5 years? What do you think that will be worth?

Unless you are building a professional 5-10 year rolodex, this industry is just a hobby to you. You're taking your upline's advice at face-value and doing the recommended minimums.

You're not thinking like an independent million-dollar leader does.

Stay tuned for more great information to come.

To your success,

Why Cold Prospecting Methods Are Dead?

"How To Get Invited:
Why Cold Prospecting Methods Are Dead, And What To Do Now?

I wanted to put together this training series for you in order to offer some of my experiences and lessons learned that have allowed me to go from very humble beginnings, to a 7 figure income in less than 2 years.
There’s a lot of material that we’re going to cover, but all of it is centered on the fact that the rules have changed…

The old fashioned methods of pounding the phones, holding meetings, pitching your business to leads, and trying to turn your friends and family members into business partners have come to an end.
“Prospecting” for business as you’ve known it, has become obsolete. It’s an irrelevant, old-school sales technology that is only pursued by individuals who have yet to discover the methods Magnetic Sponsoring is based upon.

I’d like you to stop and think for a moment. Compare today’s social environment to the world we lived in just 15 years ago.
Today, people are DROWNING under a flood of information, marketing noise, and endless options to choose from thanks to the internet.
Corporations have literally turned us into numbers, tracked our personal buying habits, categorized our topics of interest, and constantly use that information to drive as many customized offers into our viewing screen. Entire industries, products, and pieces of legislature have been created just to help consumers manage the tidal wave… Think pop-up blockers, spy ware protection, spam filters, and the “Do Not Call List” People have been forced to build fortified walls around themselves and their homes to fight back the onslaught of people trying to get their hands into their pocket book.
Solicitations are detested and met with frustration and impatience. We simply don’t want to be bothered which means no sane person would willingly build any kind of business based on cold-market prospecting, and in-your-face selling.

Yet... The internet has created an entirely new world of opportunity for everyone, where you can literally re-invent your life, and turn a simple thought into a business for little or no money at all.
Obviously, that’s a trend you intend to take advantage of, or you wouldn’t be here right now.
But unfortunately 95% of those who start a home business will fail themselves, and the primary reason for that failure is that they didn’t acquire the knowledge and skills necessary to succeed in today’s modern, competitive market place.

So with that in mind, allow me to pass a few of the valuable lessons I’ve learned the hard way over the past few years.

The key to success in today’s market is this…
If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest, instead of a pest.
Now you have two options when it comes to building your business…
You can simply play the numbers and contact enough people until you make a sale through traditional old-school prospecting and this is the path 95% of home business owners take.
Or...

You can position yourself in the market place in a manner that allows interested prospects to find you, and contact you.
Option #2 is obviously the superior choice for several reasons, but I’d like to point out one dynamic that is key to the concept of Magnetic Sponsoring…

Who finds and contacts the other person first is very important. In Option 1, you were chasing the prospect. In Option 2, the prospect was chasing you, which means you are perceived as the expert, and hold all of the power and value in that situation.

The prospect invited you into his world, and is basically asking you to sell him your goods or services. You get to instantly bypass all of the barriers and walls that must be broken down by everyone else, and all of the sudden this isn’t about selling any more.
You’re now in the position of the knowledgeable service provider who’s expertise has been sought out and pursued.
This is where you have to be today in order to break through the infinite noise in today’s market place.

How do you do this?
Simple… The most potent marketing weapon you have in your arsenal, is actually you – because unlike business opportunities, there’s only one of you in the entire world.
What we teach in Magnetic Sponsoring is how to use attraction marketing strategies to become that person... That leader and that expert that everyone wants to work with… The type of person whose phone calls and emails are welcomed and valued instead of detested and deleted.
You can be that person.
I’ve been studying human psychology for several years now, and what might surprise you, is that attraction between people isn’t really a choice, it’s a biological response.
By learning how to flip these attraction switches on within ourselves, we automatically begin to attract others.

Two of the most powerful triggers in existence are value and status.
People are genetically programmed to feel attraction towards others who have equal or higher levels of value and status and you’re no different.

We respond this way because we stand to gain power through an association with that person.
If you can establish a relationship with a person of greater status and value, your value and status automatically increase as well through that association alone.

New doors and opportunities are opened.
New, inside knowledge can be gained that’s only reserved for people within that circle.
New alliances and partnerships with other powerful people can be formed.
This is why you’re on training calls every week to gain insights from a successful team leader.
This is why you idolize the top distributors on stage at your company events and crowd around them to listen in on their conversations.

This is why your stand and cheer for your company’s CEO when he speaks.
These people have something of value to offer you, and by associating with them, you have power to gain.

We have been programmed this way from the very beginning, and if you struggle with sponsoring in this industry, now you know why.
I used to think that sponsoring was just about numbers. That is was about scripts and saying the right words.

But no matter what I did, I struggled to build a team of distributors for over five years, until I realized the difference between myself, and the leaders in my company who were sponsoring dozens of new reps every single month…

They were different because they held value in the eyes of their prospects and they knew how to convey that value in their marketing.
Their prospects saw this, and they were attracted to these individuals. They wanted to work with them and it was a privilege to be sponsored by them because they knew that there was power and knowledge to be gained in such a relationship.

So where does that leave you?
If you’re not sponsoring new distributors, if prospects don’t return your phone calls, or respond to your emails, it’s because you don’t hold any value in their eyes. You have nothing to offer them.
And that’s ok. Everyone start’s from square one, but if you want to achieve the highest levels of success in this industry, you need to change that.
The best way to increase your value to others, especially in this industry, is to increase your knowledge level.

That’s what I did…. I spent a good year buying every course I could on online marketing, copywriting, and personal development, and by the end of that year, I had so much to offer my prospects, that sponsoring literally became effortless.
So as we continue through this series, always remember that if you want to make the sponsoring process as easy as possible, you need to increase your value to your prospects by increasing your level of knowledge and experience.

Buy every book and every course you can because each time you do, you gain knowledge and skills that are extremely valuable and attractive to your prospects.
It has nothing to do with technological gadgets like auto-dialers, scripts, or lead lists.
I could give you all of those things, but if you didn’t hold any personal value in the eyes of your prospects, you would still find yourself struggling to build a team and acquire customers.
And that actually leads me to the second piece of our fairly large puzzle here…
There’s an old marketing cliché I came across about two years ago.
These two sentences played a critical role in the development of my business, and allowed me go from waiting tables, to 7 figures in less than two years. They are absolutely crucial to marketing your opportunity and products successfully today.